Cederquist represents Ellos in its acquisition of a majority stake in e-commerce company Stayhard.
Cederquist represents Ellos Group in its acquisition of 70 per cent of the shares of e-commerce company Stayhard AB, specialized in men’s fashion. Stayhard was founded in 2005 and its revenue during the last financial year was SEK 105 million, from its online store and two physical stores. The transaction was completed on 16 July 2014. Cederquist’s team consisted of Martin Ulfson, Pontus Röckert, Jonas Forsén and Jimmy Gärd, supported by other specialists and associates.